- SUGRU is the world’s first mouldable glue that turns into rubber.
- 6-in-1 formula: fix, bond, cushion, replace, create and seal.
- So easy to use: stick it, shape it, it turns into rubber.
- Strong and durable: adheres strongly and securely across many surfaces and environments.
- 4 single use packs of SUGRU in classic red, snow white, Pitch black, and Silver grey.
- Sugru has a shelf life of 13 months from the date it's made; Please refer to the expiration date printed on the packaging; Storing Sugru in the fridge will triple the number of months left to use it.
Product Description
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Sugru Original Formula is the world’s first moldable glue that
sets strong by turning into silicone rubber. It's specifically
designed to bond permanently to almost anything including
ceramics, metal, glass, wood, plaster, stone, most plastics, some
fabrics and even flexible materials. It’s easy to use. Mold it
like play-dough into any shape or space you want to fill. You
have 30 minutes to fix, bond, make, seal, , hang and
customize – enough time to reposition and make it perfect. In 24
hours, it cures into a strong and durable, flexible silicone
rubber that stays stuck.
From the Manufacturer
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What is Sugru?
Stick it, shape it, it turns into rubber. It’s that easy! Its
unique formulation ensures that it will adhere strongly and
securely across many surfaces and environments, from the freezer
to a steamy shower and from the home to the great outdoors.
How does Sugru work? Stick it, shape it, it turns into rubber.
It’s that easy! Its unique formulation ensures that it will
adhere strongly and securely across many surfaces and
environments, from the freezer to a steamy shower and from the
home to the great outdoors.
Stick it. Sugru sticks permanently to lots of stuff like
ceramics, glass, metal, wood, and most plastics and fabrics.
That's exciting because it makes it very versatile, but you can
also use Sugru to bond unusual combinations of materials
together.
Shape it. It's time to build, seal, fix, create, and stick
things together. Mould Sugru with your hands and shape it the way
you need - you have 30 minutes to get the job done.
It turns into rubber. Give it 24 hours : Sugru turns into a
durable, flexible silicone rubber that stays stuck (unless you
remove it). Allow longer for pieces that are more than 3-5mm
thick. Top tip: to speed up cure time place your project
somewhere warm.
Sugru is now approved by Good Housekeeping Institute! We are
really proud of our endorsement as it means Sugru has passed
rigorous consumer quality tests devised and carried out by the
Good Housekeeping team!
About the Startup Describe your product in 3 words.
I can do it in two! Mouldable glue.
How did you come up with the idea for this product?
Everything started when I was studying product design at the
Royal College of Art when I realised that I didn't really want to
design new stuff - we all have enough. What about all the stuff
we already have? There’s so much untapped creativity in the
world, everyone has ideas for how things can work better. It's
not only designers and manufacturers that know how to improve
products, sometimes it’s the users of things who know best! I
thought if there was an easy and fun way to change and improve
things, then people could find that really useful. It’s turned
out to be even more true than I thought!
What makes your product special?
Sugru is designed to make fixing and making easy for anyone. It
feels like playdough straight out of the pack, so you can mould
it into any shape. Then, it bonds to almost any other material
and just by exposing it to air, it turns into a strong durable
rubber. So it’s perfect for fixing and hacking everything from
gadgets to kitchen appliances to toys. People love that it’s so
durable and stays strong and securely bonded anywhere from the
freezer to a steamy hot shower, from the home to the great
outdoors.
What has been the best part of your startup experience?
Its versatility means Sugru can be used for a huge range of
practical, creative and savvy things... 1. To fix that thing -
from fraying cables to broken toys, using Sugru will mean you
don't have to buy replacements 2. Improvement and personalisation
- adding to the grips or handles of existing products is a
popular one (eg. a kitchen ), as well as the endless
childproofing solutions 3. Creating something new - whether it’s
mimicking an existing product (like Sugru hooks), or a completely
unique craft project or prototype, we've seen countless ingenious
Sugru hacks for everyday use